Fashion / E-commerceUSAMeta + Google Ads
US fashion brand, full-funnel performance campaign
Feb – Apr 2024 · Performance Marketing Manager · Client name under NDA
$74K
Ad spend managed
950
Conversions
10.79x
Conv. value / cost
$77.90
Cost per conversion
22.9K
Clicks
The problem
Ad spend was spread thin and conversion tracking was not set up properly. There was no clear way to tell which channel was actually driving sales.
What I did
Reinstalled the Meta Pixel and rebuilt conversion tracking. Set up a full-funnel structure across Meta (Facebook + Instagram) and Google (Search + Shopping).
The result
950 conversions on $74K of ad spend, at a 10.79x conversion value to cost ratio — in six weeks.
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Want results like these for your business?
Tell me about your offer and current ad spend, and I will tell you what I would change first.