InsurancePakistanMeta Lead Ads
Car insurance lead generation, 1,569 leads on Meta
Ongoing · Performance Marketer · IGI Insurance — Vitality
1,569
Leads generated
Rs 178.63
Cost per lead
Rs 280K
Ad spend managed
687,885
Reach
1.78M
Impressions
The problem
Car insurance is a considered purchase. Buyers compare and stall, so cheap volume is easy to buy and qualified leads are not.
What I did
Ran Meta lead generation using on-Facebook lead forms so buyers could enquire without leaving the feed. Split the campaign across audience sets and moved budget to the sets that held their cost as spend increased.
The result
1,569 leads at Rs 178.63 each from Rs 280,264 in ad spend. The best audience sets delivered leads at Rs 127, 79% of all leads came from 57% of the budget.
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