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Mortgage lead generation, 7,017 leads at Rs 8.63 each
Jan 2026 – ongoing · Performance Marketer · Client name confidential
Rs 8.63
Cost per lead
7,017
Leads generated
14.60%
Unique CTR
27,901
Unique link clicks
31
Campaigns run
The problem
Tracking was set up incorrectly, so results could not be trusted. The creatives had no hook, there was no offer to respond to, and the landing page was not built to convert.
What I did
Rebuilt the tracking so the numbers could be relied on. Changed the creatives and ran continuous testing on hooks and offers, and rebuilt the landing page from scratch.
The result
7,017 leads at Rs 8.63 each, at a 14.60% unique click-through rate across 31 campaigns. The account is still running.
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