US steel buildings brand, 801 leads from a standing start
2025 · Performance Marketer (remote) · Client name under NDA
The problem
The account had no foundation. No Business Manager set up, no conversion tracking, no analytics, and a landing page that was not built to convert. Ads could not be run properly because there was no way to measure what was working.
What I did
I built the setup from the ground up, Business Manager, conversion tracking, GA4, and landing page optimisation. Once measurement was in place, I launched and managed the campaigns across Google Ads and Meta.
The result
$51,345 in managed ad spend produced 801 leads at $64.06 each, converting 7.9% of all clicks. On Meta, campaigns added 84 direct messaging conversations and 643 link clicks alongside 27,500+ post engagements.
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Want results like these for your business?
Tell me about your offer and current ad spend, and I will tell you what I would change first.